Marketing is not like shooting an arrow and hoping that you get to anywhere near the target. It’s not like pumping the market with too many marketing collaterals, even that of letterhead printing, just so you can reach out to as many prospects as possible and then praying fervently that anybody would need you and thus purchase from you.
If you want to waste tons of money and energy on strategies that don’t create the results you want then that’s the exact route to go. Running an ad here and there, and then hoping that you reach somebody or anybody who would need your products and services, is the simplest way to flush your money down the toilet.
Marketing is more than that. It’s more than creating marketing collaterals such as your letterheads and then praying that you get the results you want. Marketing is hard work. If you want to have the outcome you expected, then you need to work for it. You need to grow your business through marketing in order for you get ahead and stay there for a very long time.
When you do start marketing, there are certain things you need to know so you can have an effective marketing campaign in your arsenal:
1- You have to know your market
This means targeting those who would have a need for your products and services, as well as the benefits you can give them.
It’s not about selling to everyone who might buy from you. It’s about getting your offer to those who are actually going to buy your product. Don’t waste your time talking and calling on every person in your phone book just so you can convince them to try you out. Instead, focus on the people who actually need whatever you’re selling and have the capacity to pay for it.
2- You have to know what they care about
What’s important is what you can give them; not what they can give you. It’s all about your target market and the benefits they can get from you. Once you know your target market, you’re more in the position to provide them with the solutions that matter to them. You can then create headlines and offers even in your letterhead printing that would make them pay attention and want to know more about your products and services.
3- You have to determine your Unique Selling Proposition
Nowadays, the USP or your Unique Selling Proposition is a very popular term coined for marketing. This means knowing what makes your business unique from your competition so that your target market can only get that particular benefit from you.
The point here is that if you can give your target market the reason to buy your product, then they will definitely give their hard-earned money to you instead of the guy next door. Everything starts with knowing your target market. If you know your clients and prospects well, you can provide them with what they need, thus giving them the reason to rely on you for solutions to their problems.
No comments:
Post a Comment