You already know about the billions of people who have been exposed to video via YouTube. You also already know that YouTube marketing can be a valuable tool for your business. However, what you may not know is how to get your video seen. It is all well and good to have a video on YouTube but if you do not know how to maximize your views, all your fantastic video will do is sit there - unless you get extremely lucky and yes that happens - but you shouldn't count on it.
Getting Started With YouTube Marketing
Start by creating an account on YouTube. You will be asked all the typical questions such as your name, age and address and then you will be asked to state your purpose. That is, do you want a standard, director, musician, comedian, or guru account? Each of these enjoy different options. As an online business owner, your account will likely be as a director or guru.
Build up your own channel filled with short, tagged and categorized videos. The average attention span for video marketing is less than five minutes, so try to keep your video short and sweet. Put your videos under specific categories and tag them with keyword phrases that are popular within your niche.
If viewers like one or two of your videos, a playlist will give them easy access to more of what you have to offer. Add a few videos to a playlist in anticipation that viewers will like what you show them and want to see more. Playlists not only increase the number of views, when viewers like one more than another, they will most likely email the link or embed the link to spread the word. Multiple videos increase your chances of exposure.