The methods employed to increase your search engine rankings may seem like rocket science to you, so you have probably avoided dealing with this issue. I am here to tell you that the time has come to face your website! To succeed and any business, it is crucial to have a high search engine ranking for any website.
Search engines like Google, Yahoo and Msn attract up to 85% of all searchers using the internet. Search engine optimization is based around the principle that you should have your website ranked well for the search engines to attract targeted customers to your website, who are then more likely to make a purchase. The users who visit your website is relative to the ranking of your website in the search engines. This is what search engine optimization is based upon.
There is a lot of information online about search engine optimization, and it can be quite daunting to try and understand it. Or, you can improve your search engine rankings
by making some simple on page adjustments. The first item you should examine is the title bar on your homepage.
At the top of your web browser, you will see the title bar. Look at what is says when you are on your website home page. The words featured in the title bar of your browser should have the keywords or phrases of your company name, to increase search engine rankings.
You should also see what the title bar says for all your other internal links and pages. For every page, the title bar must contain all the important keywords and phrases that each different web page is about. Keep each page title to around six keywords or less. Make sure that the same or repeated words are not next to each other, or just avoid repeating words more than once.
The next variable your should take into consideration is the quality, and the originality of the content on your web site. Try to include your main keywords phrases in the content, such as keywords that potential customers would search for if they were to find your website.
You should try and have anywhere from 100 - 250 words on each page. To achieve good rankings in the search engines, having this text is essential. The search engines must be able to read the text in HTML format, and not graphics.
To find out if your text is in HTML format, take your cursor and try to highlight a word or two. If you are able to do this, the text is HTML. The text is in graphic form if it does not highlight. If so, ask your webmaster to change the text to HTML format in order to achieve better search engine rankings.
Next we come to what is called meta tags. The truth is, meta tags don't really have that much of an effect on your overall rankings. Still, it is probably worth adding them in case search engines use this in their formula.
To check if your meta tags are set up correctly, select "view" on the menu browser bar, then "source". A window revealing the HTML code of your website will open. Near the top of the window, you will see your meta tags if you in face have any. If you have these, it will read, meta name="keywords" content=. If you do not have this code, contact your webmaster and have them put it into your website.
Lastly, we come to the issue of link popularity. This is the most important factor when it come to search engine rankings. This is the quality and quantity of websites that link to your website. Having popular, quality sites linking to you not only boosts your search engine ranking, but it also directs more quality traffic to your website.
Having a good search engine ranking is crucial for your success as an internet marketer, or any business for that matter. You will make more money in your business with higher search engine rankings.