0 The Importance of Having a Business Website Diposkan oleh jeriova | di 10:56

For business owners, no matter how small the business, having a website is a necessity. If you are undecided as to whether you should include a website in your business plans, let me give you several reasons why an online presence could make or break your business.

Increasing online customers
These days’ consumers look to the Internet for everything. Everything from plane tickets to an education. It is a convenient way to gather information on goods and services without having to leave home. Why not make your goods or services available to these increasing consumers? It is an excellent business opportunity that must not be overlooked.

Tap into a global market
Having a presence on the web will allow you to tap into a global market. You can go from a local market of thousands of customers, to a global market of millions! Your customers can be from around the country rather than just from around the block. Profits may go through the roof.

24 hour access to your products and services
Just because you call it quits for the day, doesn’t mean your business has to. Your goods, services, and information about your business can be available to your customers all day, everyday. This will increase customer satisfaction and loyalty.

Your competitors are doing it!
One of the keys to having a successful business is staying ahead of the competition. Your competitors are no doubt capitalizing on the Web’s ability to increase market share and maximize profits, so why shouldn’t you? Attracting and keeping customers is essential to having a successful business. Websites also allow small businesses to compete with some of the bigger businesses on the block. Trust me, if you don’t have a website, you will lose potential customers to competitors.

Having a web site doesn’t have to be complicated either. It is ridiculous that some suggest you have to spend thousands of dollars on a complicated website. You don’t have to have all the bells and whistles. A simple straight forward website is all that you need to capitalize on the Web’s opportunities. Even having a one page informational site with your contact information and address is valuable.

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If you are thinking of setting up a make money blog that reviews ways to make money online or lists methods of making money blogging, don't - especially if you are relatively new to making money online. Don't get me wrong. It is not impossible to make money with a blog - just very much harder to do so in the money niche. Why is that so? Firstly there is just too much

competition. Unless you are a prolific writer who can research stellar articles other bloggers in your niche cannot match up to, it will be nearly impossible to get a slice of the money pie. Secondly, readers of make money blogs are internet savvy people who are blind to ads and won't click on your affiliate link unless you are a top blogger with thousands of regular readers. Most importantly, getting to the front of search engine results page will be an uphill climb. When your article appears on the first page of SERPs, it means an explosion of traffic as more people are exposed to your article. As a result, your blog becomes more well known. There are over 50 million pages on making money online. What are your chances of overtaking these millions of pages, many of which are highly popular sites with tens of thousands of daily readers? But that's not to say you can't make money blogging. Just choose a less competitive niche. If you take a look at the top money making niches, you can see there are many other possibilities you can tap into. The most profitable niches at the moment are: Making Money Online Weight Loss Quit Smoking Credit and Credit Repair Weight Gain and Building Muscles Running a Home Business Training Pets Learning Techniques such as Memory, Speed Reading Learning a Language Relationships and Divorce Gaming eg. Runescape, World of Warcraft these will be very competitive since they are high earners. How about going even more niche? For example, instead of focusing on training pets, go more specific - training dogs. Or even more specific - training Chihuahuas. How do you know if there is a market for this niche? Use a free online keyword service such as Word tracker or AdWords Keyword Tool and see how many searches a month there are for related keywords. Then do a search in Google and see if there are any ads on the side of the search results. If there are many advertisers, then there must be a market. Sometimes, the most mundane topic can be the top money earner. Guess what are some of the top paying keywords? They are loan consolidation, insurance quotes and structured settlement. Hardly exciting topics to write about. In any case, these will be too competitive unless you manage to discover a sub niche of these profitable topics. The ideal scenario would be to find a niche topic that you are passionate about so that writing won't become a chore. However, you will find that it may not be possible. So ultimately, you have to decide what you want from your blog. Is it merely an online journal to document a hobby or do you want to make money with it?

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0 Why are Keywords Necessary Diposkan oleh jeriova | di 10:13

Are keywords necessary? You bet they are. Learn all you can about keywords because they are the backbone of everything you do on the internet. Everyone who uses the internet uses keywords whether they know it or not. What is a keyword? Let me start out with an example. Pretend that you are interested in 'clean seashells' and you

would like to have some information about it. Enter 'clean seashells' into a search engine on the internet. A page will come up with several sites associated with cleaning seashells. And, of course you guessed it, 'clean seashells' is a keyword or to be more precise a keyword phrase. To keep it short a keyword is a word or phrase that is entered into a search engine to find sites with information for that term. Most software used to run keyword searches gives the number of times the word or phrase was searched for within a specific length of time, usually the previous thirty days. This is what indicates the popularity of the keyword. Type in a keyword, click 'go' and Overture (recently purchased by Yahoo) will print out 100 related keywords. The number of searches performed will be to the left of each word. Before I began studying keywords it seemed that most people knew they had to have a lot of them but they were not sure why. Did anyone ever tell you why? Do you know why? One time an acquaintance of mine was so proud because he had 5000 keywords. He was so excited you would think the number of keywords guaranteed success. If only it were that simple. In actuality the number of keywords is only relevant to the use you have for them and the popularity. For instance, if you are going to build a 500 page website you may want 500 keywords, one keyword for each page. But that is another story. When someone types in one of your keywords you'll have a page of information for them. In truth, today we use considerably less keywords than were used in the past. If you plan to start an online business, keywords help you find your niche (subject of your business). Brainstorm a few subjects that interest you, jot down four or five and run a keyword search on each. Make sure the interest is there for any business you go into. There needs to be enough interest (number of searches) for you to be successful but not so much that the competition would be too fierce. Another facet is 'the higher the popularity of a keyword, the higher the cost of each 'pay per click'. If the competition is too stiff you will be competing against all the gurus. In that case you need to study more before you tackle it. I cannot tell you how many searches indicate a worthwhile interest. I have heard some say they would not use any keyword with less that a thousand hits (searches) in a month. Yet, if you use several keywords of lesser interest with say 60 hits a month, add them all up and you would have good interest. You will need to experiment a little. Keywords are the basis for almost everything you do in relationship to your 'online home business. Some other uses for keyword searches are: Finding a product finding a need to create your own product planning an advertising campaign Building a website there is no point doing a lot of work on a product etc. if there is no interest in it at all. Fifteen searches in the previous month does not show much interest. Remember; only proceed with a business or product search, etc. if there is

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