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Thursday, 4 September 2008

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Are You on Your Way to Online Success?

Yes, I have been busy as a bee all week long, in fact every week for months now. Sometimes I work through the night. I keep myself awake with 'No Fear' and other energy drinks.

To become successful online, you have to really work your way up. There is no such thing, as getting rich over night.

But it is fun and rewarding. Setting up blogs and reviewing products is really a fun thing to do. I also wrote my articles in between. I'm still writing at least 3 articles a day, trying to get up to at least 4-5 articles per day. I do my marketing mainly with writing articles.

There is no such thing as an easy and fast way to success in the Internet marketing or ‘making money online’ business. The competition is not sleeping!

There are a lot of good ebooks and programs out there, but none of them are telling you all of what you need to know, in order to become successful online. You still have to review them and work your way through all the information they provide. Because the truth is, nobody of the 'biggis' will give you all of it in one product.

You have to find all the pieces and put them together yourself. Each of the programs and ebooks, or reports will have something valuable in them. You got to find the missing pieces to your own success, yourself.

This is not said to discourage you. No, not at all! I just want you to be careful in what you are buying. You need to know exactly what you need next, and then search for it.

And don't be disappointed, if you don't get any money coming in after a couple of month. You can, there is no doubt about it. But in general, it will take a little longer to get some real money coming in every single month.

You have to be patient. Be consistent. Go for it, no matter how long it will take you. Don't give up! Be no quitter! Money will come as sure as the sun goes up every morning.

There just are some things you need to learn. You need to learn how to do certain things. Like setting up autoresponders, create websites, find out what kind of marketing you like the most, and so on.

Some of the things you need to do are quite technical. That's just a fact. But it also can be a very fun and satisfying thing to do. Especially, when you see some great results coming up.

Of course you can have it done, all of it. It’s just a matter of your budget. I will go ahead and assume, that you don’t want to spend too much money. Doing it yourself is a great way how to become successful online. You learn how everything works and when success comes, you are an expert in your field.

It can be frustrating once in a while. But most of the time it is very worthwhile. I am learning so much. It is so rewarding, when I have tried and tried to find a solution for something, and then all of a sudden a 'light bulb' turns on and there is the answer. Sometimes the answer comes unexpected and sometimes it comes, because you really worked hard for it. I love those moments!

Right now I have finished getting all the 'article directories' and articles sorted and organized. I submitted my articles and got them accepted. What a feeling!

I have set up blogs to build a blog empire. Making money with or through blogs is what I am working on besides everything else.

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Tuesday, 2 September 2008

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Promoting a Website

There are some tried-and-true methods to how to promote a website, but I think that people rely on them too much. We all know some of the standard how to promote website techniques: you want to increase hits, increase visibility, and increased traffic in any way you can. You can do this by getting a lot of keyword optimized web content, signing up for ad space on various other websites, Setting up business referral arrangements and the like.

The problem is that everyone uses this approach. There are literally thousands upon thousands of people in whatever area you are involved in doing exactly the same thing. It is obvious why this is a problem. There are only so many people can who can rank high in any given Google search. It can be good to learn how to promote a website in this manner, but it can't be your only strategy. Unless you are very good at SEO optimized content, you need something more site-specific.

As a product promoter, I have a somewhat novel approach to how to promote a website. You see, I knew all about how to promote my product before I even got involved in the Internet. I have become comfortable with it over the last couple of years, but it is certainly not my background. For me, the key is promoting a website in the real world.

You see, national coverage and national attention are very difficult to dig get for an independent band, but local coverage is comparably easy. I have many strategies for how to promote a website in a geographic area. Basically, the key is to include the URL in all of your materials and have a great street team together. If you can have some web-based giveaways, so much the better. That will get people looking at your website, and once they are looking, you have gone halfway to winning the battle.

I know that these strategies for how to promote a website are not universal. Many people will tell me – and many people already have – that my advice doesn't help them in their line of business. What they don't realize is that that is the whole point. Everyone knows the universal part of how to promote websites. It can help to study up on it of course, and to increase and optimize your hits as much as possible, but that will only get you halfway there. The key is to go beyond your competition. Think about what strategies you can employ that other people are not using. Those are the ones that will pay off most of all.

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How to Link Popularity Affects Search Engine Rankings

Search engines use a concept known as link popularity in determing the rankings for competing websites. The idea behind it is simple: If many other websites are linking to yours, then it must have some valuable content. With all else being equal, search engines will give a site with higher link popularity a better ranking than its competitor because the site with higher link popularity has demonstrated that it has content that others find useful.

There are three main factors involved in determining a site's link popularity: quantity, quality, and relevancy. Quantity is fairly straightforward -- the more links the better. More important is the quality of the links going to your site. One link coming from a very important site with high link popularity can be worth more than a dozen links from sites that have low link popularities. Finally, links coming from sites that have content related to yours will be worth more than those that don't. A link from a site that focuses on the same keyword phrases as your site will be weighted much more heavily than one from a completely unrelated site.

Your Site's Link Popularity
If you are targeting highly competitive keywords, then you should definitely put in the time to work on your link popularity. Below are some of the different avenues you can take to improve your site's link popularity. They are listed from the easiest to most time consuming.

Directories
Getting your site listed in directories is one of the fastest ways to build your link popularity. Probably the most important directory to be listed on is DMOZ. It is free and several large search engines including Google, use the DMOZ database for their own directories. By getting your site listed on DMOZ, you'll effectively be listed on Google's directory as well as dozens of other directories that use DMOZ content.

Find potential link partners
Another way you can improve your link popularity is to contact other websites you'd like to link to and offer to trade links. Make sure you personalize your email and include an explanation of the benefits of link popularity. Your request should be professional and give the impression that you put some thought into this.

Identify some positive points in the site you wish to link to and mention them in your email. Point out the benefits their visitors will receive by visiting your site and make sure everything is working on your site. Most webmasters won't want to link to your site if it has poor content or broken links.

Writing Articles for Republishing
One of the best ways you can improve the link popularity of your site is to write articles and allow them to be republished on other sites. There are many article submission directories which webmasters use to find content for their websites.

At the end of each article, you include a short profile about yourself and a link to your website. It's a good idea to explicitly state that your article may be republished only if the link to your website is active.

Final Tips
Avoid Link Farms
A link farm is a reciprocal linking service where everyone participating agrees to link to each other. Also known as free-for-all link pages, there's usually no foundation or relevancy in the linking and it's simply an attempt at improving link popularity.

Most search engines are aware of link farms and will either penalize or ban participants from being indexed completely. The minimal benefits you can get from having random unrelated links directed to your site are simply not worth the risk of getting banned by a major search engine. Writing quality content can do wonders for your search rankings, but if you allow other sites to use the content on the understanding that they link back to your site, it can benefit the both of you. It helps them rank better in the search engines while providing content they otherwise wouldn't have the time or knowledge to write. It helps you because you get more exposure to your work while improving your link popularity.

Use Keywords in Your Link Text
Most search engines take note of the text used for links. A link containing an important keyword phrase will be worth more than the same link with unrelated text. For example, instead of using your URL as the link text, use a keyword phrase.

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