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Friday, 20 March 2009

2
SEO Guidelines

Search engine optimization is important because it improves the volume and quality of traffic to a web site from search engines. Do you want to put your website in the high ranking? Here are some tips you have to consider:

Website Optimization = Content + Links = High Ranking

1. How Google Measures Link Popularity

Higher link popularity scores = Higher search engine ranking

Link popularity is by far the most important factor for determining your search engine ranking. You need to know what link popularity is, why it is so important, and how Google measures your link popularity (over 50% of all search engine traffic comes from Google, and if you can get to the top of Google, you will raise to the top of the others search engines as well).

Link popularity - the number of links (votes) that SE have for your site.

Here is a link for a good tool that measures the link popularity from SE’s. It shows you the link popularity from Google Yahoo and MSN and lets you to see the history report so you to figure out the rise of your site.

http://www.marketleap.com/publinkpop/default.htm

2. Articles:

Consistency is the key. It is a fact that as more and more articles are added to article directories, your article will go lower in the listings, but if you constantly and consistently submit new articles, then you will continue to reap the benefits. Making articles is a great way to build up the link popularity of your website. It gives you life-time links.

• Always close your articles off with a link to your site which is relevant to the copy of the article. Hyperlink the keyword with your url. For example:

Author Bio:

Quote:
“Johnny Brown is an expert in affiliate marketing. Visit his site for more online marketing tips.”

3. Control Your Words.

“Not everything that counts can be counted and not everything that can be counted counts”.

This does not apply to our situation. In the Meta Tags, you must count every word and every keyword. Use a tool like this one to count the characters from your Meta tags.”

http://allworldphone.com/count-words-characters.htm

4. Optimize the Title Tag

• Include 1-2 of your most important keyword phrases in the title tag, but don't just list keywords.

If you just list keywords, you risk being viewed as spamming the search engines which can ultimately lead to you being blacklisted and not included at all.

• Your title tag should include your keyword phrases within a readable sentence to avoid this problem.

• Make your title appealing to humans!

Don't forget that even if you get that top listing in the search engines, our listing still needs to say something that makes the surfer want to click your link and visit your site.

• Since the length of your title tag could cause some engines to crop it, we suggest place the keywords at the beginning of the tag when possible to decrease the risk of having them cut off.

Each page of your site should have its own title tag with its own keywords that relate to the page that it appears on.

5. Optimize the Meta Description Tag

• Give appropriate descriptions (as some search engines display this description in the search result), make it more appropriate to your site. Put only targeted keywords in description. Do not stuff the description with more keywords. Restrict the number of words in this tag to 10 to 15 words.

• Place the most important phrases at the start of the description, so, even if any search engine omits some part of the description, the important phrases will be displayed.

6. Optimize the Meta Keywords Tag

The importance of Meta Tags is debated these days. So this is an optional extra.

• Include only the keywords that appear in the body text, and no more than 5-7 keywords. Add alternate spelling of words (including typos) and synonyms of those keywords.

If you’re looking for online marketing guides, visit www.moreniche.com --- join for free and earn $45 start up bonus. MoreNiche provide all the tools you need to be successful in affiliate marketing.

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Thursday, 12 March 2009

1
10 RULES OF EFFECTIVE SEO

If you have talked to any webmaster, his primary goal will be to increase the traffic on his website. The process of improving traffic and volume to website from the search engines is called Search Engine Optimization (SEO).

The history of SEO begins in the mid 90s when the search engines started cataloging websites and web pages. Site owners were quick to recognize the advantages and benefits of their sites being highly ranked.

There are different ways and techniques a webmaster can use to upgrade the ranking of his website.

1. The first and golden rule for Search Engine Optimization is to fully optimize your website for the web Search Engines.
The use of a carefully researched key phrase or term will lead people to your website.

2. Make the Content your Focus.
Do not try to fill too many different topics in just one page. Concentrate only on a few topics per page using a keyword rich content.

3. Make use of the Text Links instead of fancy menus.
Search Engines usually find text links easily. Also include a site map with your website. This will make your website navigation easy for the web surfer and will increase your ranking.

4. Resource Page of links should be included in the website.
This will ensure people to easily connect to your website.

5. One of the determining factors for page ranking is link popularity.
It is the single biggest factor by which Google determines that what websites are indexed is the number of websites linking to a particular webpage. Exchanging links with the other websites is also a sure way of increasing traffic to your website.

6. Do not try to make your web page too much resource heavy.
This can lead users from avoiding your website, thus decreasing web traffic.

7. The usage of an image or banner links is not the best way to increase web page ranking.
This is because the search engine cannot see pictures. Therefore they are not a very useful link until and unless someone clicks on them.

8. Search Engines looks for keywords which are requested by web surfers looking for information.
The greater the probability that your website is the exact or correct match, the higher the ranking of your website can be. Similarly more times you carefully select keywords, the higher will be your web traffic.

9. Adding Anchor texts is a better way of describing and explaining your linked text. Search Engines usually give more preference to this type of links.

10. If you want to achieve high traffic then you will have to make your site exemplary.
Use a method of navigation which is consistent. Implementing all of the mentioned techniques will increase chances that the search engines indexes all of your website pages.

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Optimizing Websites For Better Placement On Search Engines

Due to the widespread popularity of the Internet, many online users depend on search engines for acquiring information regarding products and services offered by different businesses. So it is important to have websites that can be easily located by the search engines. Optimizing websites for better placement on search engines is thus immensely significant.

Boost Your Website Rankings

To thrive in online business, your website has to be appropriately optimized. Improved traffic to most of the websites is based on the search engine results. Through search engine optimization techniques it is possible to achieve better response from internet users who are searching for your products and services. To optimize the website for better placement on search engines it is necessary to have quality and pertinent website content and targeted keywords so as to create a connection to your products and services, when a user conducts a search through the search engines.

Website optimization is a complex process and utilizes a number of techniques to achieve positive results for your website. These include among other procedures:

• Development of Meta tags
• Optimization of HTML codes
• Creation of reciprocal links
• Submission to search engines
• Directory submission
• Article submission
• Blog creation
• Pay per click advertising
• Regular monitoring and maintenance of reports

To improve your website ranking, it is best to avail of the assistance of search engine optimization service providers. There are a number of companies in the industry offering superior natural SEO services within the allotted time and at affordable service charges.

Acquire Long-term Effects through Minimum Investment

Through search engine optimization process, it is possible to improve your return on investment (ROI). In addition, your website can maintain a top position on popular search engines and enjoy improved traffic for a long-term without making additional investments.

With many of the business owners depending on the cyberspace to market their products and services, website optimization process is gaining more and more importance on a daily basis.

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