For business owners, no matter how small the business, having a website is a necessity. If you are undecided as to whether you should include a website in your business plans, let me give you several reasons why an online presence could make or break your business.
Increasing online customers
These days’ consumers look to the Internet for everything. Everything from plane tickets to an education. It is a convenient way to gather information on goods and services without having to leave home. Why not make your goods or services available to these increasing consumers? It is an excellent business opportunity that must not be overlooked.
Tap into a global market
Having a presence on the web will allow you to tap into a global market. You can go from a local market of thousands of customers, to a global market of millions! Your customers can be from around the country rather than just from around the block. Profits may go through the roof.
24 hour access to your products and services
Just because you call it quits for the day, doesn’t mean your business has to. Your goods, services, and information about your business can be available to your customers all day, everyday. This will increase customer satisfaction and loyalty.
Your competitors are doing it!
One of the keys to having a successful business is staying ahead of the competition. Your competitors are no doubt capitalizing on the Web’s ability to increase market share and maximize profits, so why shouldn’t you? Attracting and keeping customers is essential to having a successful business. Websites also allow small businesses to compete with some of the bigger businesses on the block. Trust me, if you don’t have a website, you will lose potential customers to competitors.
Having a web site doesn’t have to be complicated either. It is ridiculous that some suggest you have to spend thousands of dollars on a complicated website. You don’t have to have all the bells and whistles. A simple straight forward website is all that you need to capitalize on the Web’s opportunities. Even having a one page informational site with your contact information and address is valuable.